Ever looked at your watch and thought, "Eh, whatever"? That’s exactly what inspired this fun design! The PRX Gold Who Cares Concept brings a playful twist to timekeeping, adding a touch of humor and a golden glow to your wrist. The artwork on the custom dial boldly abandons traditional numbers, paired with the cheeky message “Who cares, I’m already late”—perfect for those who refuse to rush. It’s a joyful rebellion against punctuality with a one-of-a-kind personality.

Beneath the fun lies the Tissot PRX Powermatic 80, now with a stunning yellow gold PVD-coated 316L stainless steel case. Known for its precision and impressive 80-hour power reserve, this model combines Swiss craftsmanship with an unmistakably bold look. Running late has never looked this good—or this golden!